Creeva’s World 2.0

This arti­cle was orig­i­nally pub­lished over at Jour­ney To Get Paid.

One of our reader’s (rs — or Tom as he’s known non-virtually) read and com­mented on the arti­cle I wrote yes­ter­day about click through adver­tis­ing. It seems rs is con­sid­er­ing a run for a bit of the adver­tis­ing dol­lar but has learned through my arti­cle that click through traf­fic is not all that it is cracked up to be. His site “thought socks” is one of the sites that, like my own per­sonal blog, is witty and insight­ful and gen­er­ally smart. This also means he may suf­fer from the lack of click through traf­fic that I also suf­fer. Smart techno-literate indi­vid­u­als click on ads less then other demo­graph­ics of the gen­eral pop­u­la­tion. This doesn’t mean there isn’t hope.

Instead of get­ting dis­heart­ened and giv­ing up (like I stated you shouldn’t do) rs devised a unique method to gen­er­ate inter­est in adver­tis­ing on his blog. He is giv­ing away adver­tis­ing space for free. Now you may ask if he is giv­ing away the milk why would some­one buy the cow? There are many rea­sons for this but he didn’t post his author­i­ta­tive rea­sons I will spec­u­late some log­i­cal guesses.

1 . Offer­ing free adver­tis­ing gives him a track record he will be able to show either the per­son tak­ing advan­tage of the free space in the future or another pos­si­ble con­tact and turn it it into what they they should expect going for­ward for impressions.

2. This will allow him to work on grow­ing his read­er­ship instead of wor­ry­ing about mak­ing money. This will allow him to becom­ing a brand that he can mar­ket off of later.

3. Get­ting the right adver­tis­ers will be a learn­ing expe­ri­ence for him to get to know expec­ta­tions on both sides of the adver­tis­ing fence.

If he man­ages to make this work cor­rectly he may make it to the point in adver­tis­ing that most blog­gers want — page impres­sions. Page impres­sions means you get a small amount of money (usu­ally a few cents or frac­tion of a cent if your not large enough to com­mand higher dol­lar) for each per­son that vis­its your site and loads the ad. In the next week or so I will be writ­ing more about page impres­sions. I for one wish rs the best of luck and if my graphic designer had got­ten my ban­ner and but­ton ads fin­ished I may have taken advan­tage of the offer.

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Posted By Creeva Murkado to Jour­ney To Get Paid at 2/05/2008 07:25:00 AM