This is orig­i­nally from Jour­ney To Get Paid.

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So you have your own blog but it’s some­thing such as creeva.blogspot.com or creeva.wordpress.com, Both of these are accept­able, but if you read my pre­vi­ous about brand man­age­ment you’ll know that build­ing your audi­ence to your per­sonal brand can help get you a larger following.

Do I need a domain name?

In all hon­esty I can’t fully answer that ques­tion for you. What I can do is give you some point­ers on how to choose a domain that can be per­sonal or directed towards your tar­get audi­ence. There are a few ques­tions you should ask your­self before you reg­is­ter any domain name:

  • What are you try­ing to do with your site? Is it a per­sonal site? Is it a tech site? Is it a busi­ness site? Now none of these really have any bear­ing on if you’ll ever make money — or at least that is out side of the scope of this article.
  • While some peo­ple are just try­ing to drive mas­sive traf­fic to their site, what do you want to do? There are loads of spam blogs out there that just show ads and may get thou­sands of hits a day. I think this peo­ple have eth­i­cally sold out, but I’m not here to judge you so pay me no atten­tion. You could reg­is­ter a name based of typos and drive traf­fic that way or come up with some­thing unique that helps you stand out from the crowd. The more unique the site is the more cliquish and faith­ful your users may become, but this is at a sac­ri­fice of larger traf­fic goals. This is one of the things you need to con­sider if your going to be dri­ving traf­fic to your site. The name is part of the brand and can make or break some sites.
  • Is it worth the cost to you? There are many ben­e­fits to own­ing a domain name. Essen­tially at under ten dol­lars a year it really is a cheap invest­ment, you can host your web­site, have per­son­al­ized e-mail, and build upon your brand name in ways that aren’t really pos­si­ble with blog­ger or word­press host­ing your site with­out own­ing your own domain to redi­rect them to these sites. Over time I’ll be writ­ing more arti­cles on what you can do with your own domain name and choos­ing the cor­rect host­ing service

How do you choose a name that’s right for you?

The ques­tions here are sim­i­lar to those from above so I won’t rehash them. My sug­ges­tions is make it mem­o­rable so no omgihavefreestuff.com. Choose some­thing that some­thing some­thing about you or at least your site. Your brand is some­thing you’ll build. Do not choose any­thing too long, this makes it harder for peo­ple to remem­ber your address and it will effect traf­fic from return users. The shorter the better.

I per­son­ally know the agony of choos­ing a domain name for a project. A cou­ple weeks ago for a project I was work­ing on with some oth­ers I spent a good 10 hours run­ning domain names by other peo­ple. We had a few that could work and oth­ers they thought were great for per­sonal blogs, in the end it’s still an ongo­ing dis­cus­sion — and we’re look­ing how we are going to pro­ceed with that project. Not all of my domains that I have pur­chased have taken this long. I set­tled in on journeytogetpaid.com in a mat­ter of min­utes and had it all set up with the blog run­ning within an hour of con­cep­tion. Your strat­egy and length of time it takes to decide on a domain name is only lim­ited by your cre­ativ­ity and your ideas.

Who do I buy from and how much do I pay?

Like every­thing else this is a per­sonal choice, but let’s look through what I look for. First and fore­most I check out price. I would not pay more then $9.99 for a domain name in this day and age and most peo­ple look at that as too high of a price. With coupons and cheap reg­is­trars there is no rea­son you need to pay $9.99 a year. The prices I usu­ally go for is between $6.99 and $7.99.

Nor­mally I reg­is­ter all of my domains in one spot and this is with goDaddy.com and they’ve served me well. Some peo­ple have issues with goDaddy.com, namely there are sto­ries of yank­ing a users reg­is­tra­tion at a drop of a hat if there is a com­plaint (spam­mers be warned your domain will be yanked for e-mail spam­ming from what I’ver heard). Because of this I decided to track down another reg­is­trar that is not goDaddy but also is offer­ing domains for $6.95 (not a bad deal, huh). The sec­ond com­pany is Blackbeltdomains.com. This should give you two choices to choose from at around the same price range. The lat­est goDaddy coupon code I’ve used “OYH3” — this will get you $6.95 .com domains.

Hope­fully I have given you some­thing to think about now go ahead and grab your­self a domain.

UPDATE: Wanted to let every­one know I received an e-mail from the orig­i­nal “owner” of the “OYH3” code.  To sup­port this user and get his other coupon’s go to his page that con­tains all of his godaddy coupons.


GoDaddy.com Hosting & Servers


Posted By Creeva Murkado to
Jour­ney To Get Paid at 2/07/2008 09:19:00 AM

  • easyhost
    Hi..just a quick comment. You give good advice about choosing an easy to remember, not too long of a name for your domain name. The problem with that is, the good easy to remember, short domain names are mostly gone! Sometimes you find yourself searching the domain name register for hours, and everything you put in was taken already. So now you're forced to go with something that IS way too long, and NOT easy to remember. How do you combat that?
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