Free — By Chris Anderson

So ear­lier this week I had tweeted that I fin­ished “Free” by Chris Ander­son.  I was talk­ing about it with a friend tonight who knew I was read­ing the book (and who also hap­pened to know it was freely avail­able online) and he called me lazy in not so many words.   I was told he was inter­ested in read­ing the book, but wasn’t going to bother to put it into google to find it.  If I had place the link in there he would have chased it down and read it.   Basi­cally the whole point of this post is so I can per­form the extra steps to give him an easy loca­tion to find it.   So below is the link to the text on Scribd, and the whole book is also embed­ded below (this is what I have to do to get sticky read­ers folks a boy has got to eat).

All that aside, the book was a great read that dealt not only with the new “Free” econ­omy, but the his­tory and psy­chol­ogy behind the con­cept.  While peo­ple will value some­thing paid over free in some cir­cum­stances, there are dynamic men­tal choices we make.  For mar­keters this is a great book, for peo­ple on the mod­ern web this is a great book, for peo­ple that want to under­stand peo­ple, this is a great book.

If you can devote a few hours of your life to read­ing and com­plet­ing this book, I’m sure there is some­thing in it that you will find inter­est­ing.  Chris has a nice writ­ing and nice cadence that flows through­out the book.  I don’t feel that it ever dragged on, it was just long enough.

UPDATE — GAH

Sorry I just real­ized that the scribd link had expired. It seems the web book and the ebook was only for a lim­ited time. How­ever, and this will make who this arti­cle is tar­geted to happy. On this page the audio book (unabridged) is avail­able to down­load.   It is 285 megs, and it’s worth the space to give it a lis­ten.   I bet some of you who read this are more likely to get this now that you don’t have to read through it, but lis­ten to it to pass the time.

Sorry for the mixup — I’ll pay closer atten­tion next time.

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